In recent years, there has been a growing trend of for-profit companies supporting and donating to non-profit organizations. Companies are starting to donate more and more of their profits to charities and these gestures are not purely motivated by tax deductions. According to a recent article published by The NonProfit Times, “Corporate philanthropy can advance a company’s business objectives by increasing its visibility in the community with positive attention. Studies have shown that all else being equal, buyers will choose a product or service from a company that is viewed as socially responsible.” Donating to a non-profit helps to increase the exposure of a business and helps to spread awareness about important causes…it’s a win-win! Over the years, Educate! has had many fortunate opportunities to be the recipient of for-profit donations.
Your Lucky Deals, a daily deal and city guide website that offers discounts to restaurants, spas, special activities, fitness classes, and other exciting things in the Denver area, supports Colorado charities chosen by subscribers. Educate! was one of the lucky winners of their recent Facebook contest and will receive 10 percent of proceeds (from those subscribers that choose Educate! during checkout) in 2011. Ryan Smith who grew up in Colorado says he always wanted a business that would give back.
Colorado photographer, Michelle Maloy Dillon, created Mother’s Day Portrait Days. Proceeds from the session fees will be donated to local non-profits- including Educate! The donation days will take place on Sunday, April 3 at Washington Park in Denver, and Saturday, April 9 along Boulder Creek in Boulder. Dillon feels honored to be able to use her talent to support locally-based, non-profit organizations. She says, “It’s important to me to give back to my community.”
We had a ton of companies support our recent 2nd Annual Ball For the Future of Africa in February, including Mod Market, Atlas Valley Wine and Spirits, Asher Brewing Company, Crocs, Boulder Cycle Sport, and Amante Coffee, to name a few. The generous contributions of these locally-based businesses transformed the event and helped Educate! to raise funds crucial to the development of the program. In addition, these businesses contributed to our marketing efforts by promoting the event in their stores and online.
Overseas, Ugandan companies are also contributing to Educate! through donations, grants, and charitable gifts, among them being Chartis Insurance, Britania Allied Industries Ltd., and Equity Bank. The exposure Educate! receives from these contributions is as valuable as the donation itself as awareness of Educate!’s mission continues to gain national and international attention.
According to a 2010 Cone Cause Evolution Study, “American consumers are huge supports of cause marketing campaigns” and “90% of consumers want companies to tell them the ways they are supporting causes.” In other words, 278+ million people in the U.S. want to know what a company is doing to benefit a cause. Educate! is one of the many fortunate non-profits to benefit from this new wave of corporate responsibility. Thanks to these socially responsible businesses, non-profits like Educate! can continue to transform communities and change the world one dollar at a time.