Relationship Management Goals and Tools for
Engaging Press Audience


Goals           Talking Points          Tools          Documents          



What do I want to achieve when engaging with Press audience?

1. Position Educate! as the leader in skills based secondary education in Africa through third party endorsement
2. Build expansion country interest in Educate! .

Achieving this supports these Org-Wide Goals:

1. Achieve 2017 Fundraising goal of $4.3MM
2. Measurably impact 1 million students, and reach 4 million students more broadly, across Africa each year.

Achieving this goal supports this Org Objective:

Transform education in Africa to teach youth to solve poverty for themselves and their communities


Talking Points


1. Education Reform/Systems Change

Educate! works aggressively towards system-level adoption of our solution, working to integrate our model into national education systems. We’ve already integrated key components of our model into upper secondary (A level) in Uganda and Rwanda, and are advising on lower secondary (O level) reform in Uganda and all secondary reform in Kenya.

2.Major Scale Already

Educate! targets massive cost efficient scale. In 2016, we graduated 14,000 youth (Scholars) from our intensive program across almost 400 schools in Uganda (almost 15% of secondary schools in the country). Altogether, we reached 240,000 students broadly in 2016 across Uganda and Rwanda.

3. Impact & Emphasis on Evaluation

Educate! aggressively measures and manages our impact. We invest deeply in monitoring & evaluation and our randomized controlled trial proves that Graduates earn DOUBLE the income of a control group.

4. Major Recognition

Leading institutions, funders, and thought leaders have supported or endorse us, including Bill Gates, the 2015 WISE Awards, Mastercard Foundation and Global Innovation Fund, a high growth investment fund backed by DFID and USAID. Brookings Institution, the foremost thought leader in education, featured Educate! as 1 of 14 innovative and effective organizations scaling, alongside BRAC, Pratham, Teach for All and other industry leaders.

5. Laser Focus

Educate! targets one core problem– the mismatch between education and life after school in Africa – and works to find the most replicable and cost-effective solution possible that can reach massive scale.

6. Youth are the Solution

Educate! is creating a grassroots movement of young leaders and entrepreneurs to drive sustainable development. Our Graduates change their lives and their communities, such as Lillian Aero who employs over 100 AIDS-affected women.


Tools for Engaging Thought Leadership Audience


Longer Documents