We identified market trends that helped us better understand the informal market and its opportunities, regulators, players, and potential support partners.
We looked at our customers' existing challenges & desires, and the gaps in the current products offered in the market, to aid the decision on what potential solution to build!
We analyzed the TVET (Technical and Vocational Training) market providers' & their value propositions' weaknesses and strengths. We also tried to answer the question: What is our window of opportunity?
We looked at the market opportunities, proposed concepts to test based on market research findings.